A British woman died on Sunday, January 12 after falling from the 30-meter Diamond Bay Reserve cliff in Sydney, in the eastern part of the city, while taking a selfie.

Local media identified the woman as Madalyn Davis, 21, a young English model and makeup artist. Shortly after the authorities officially identified the deceased.

Tourists often jump over the fence, since the cliff is known for obtaining picturesque photos despite warning signs in different languages.

Davis is an 'influencer' from Lincoln (United Kingdom) who had been living in the United Kingdom for a year. He had gone to the cliff with his friends to take pictures of the sunrise, about six in the morning, after partying with them.

To access there they jumped a fence. After Davis fell, his friends called emergency services, who searched the body in sea and land for four hours. A Marine Rescue Middle Harbor team went to the scene of the accident.

His mother, without knowing the news, asked for help in social networks to find her.

A few hours later the police confirmed the tragic death of the model.

"He recently told us that he was living the best time of his life, traveling the world, and that he had no plans to return to the United Kingdom. And now he is dead," a relative told The mirror.

After the news, hundreds of followers of the model have filled their social networks with messages of condolence. And also friends of Davis: "I don't know how to process Maddie's death. The last time we met was three years ago and now you're gone."