Alibaba will generalize in Spain Single Day in just three years, according to a study
11 of 11, popularly known in China as Bachelor's Day and popularized by the e-commerce company Alibaba (which in Spain works with the brand Aliexpress) It is still in the initial phase in Spain but will be consolidated in just three years, which will further advance the Christmas shopping period.
This is what a report of Bankinter Consumer Finance, which points out that this movement is still an "incipient phenomenon" that has not yet spread among Spanish consumers but is expected to experience a "commercial deployment" comparable to others such as Black Friday (November 29), or Cyber Monday (December 2), raised by Amazon, and that becomes a milestone for consumers.
The Single Day saw the light in China during the 1990s, since it was the Alibaba Group in 2009 that initiated it, and arrived in Spain in 2015, where it has established itself as one of the "key" markets.
In fact, in 2018, Spain was the second country to place more orders on the Alibaba group platform, Aliexpress, during this date, only surpassed by Russia, reports Efe.
Globally, during 2018, the Alibaba group exceeded 30.8 billion dollars in turnover, 27% more than in 2017, and accumulated more than 180,000 international brands attached to its platform (compared to 27 it had in 2009).
Originally, this consumer event was aimed at single people as a reaction to Valentine's Day although, according to Bankinter Consumer Finance CEO Alfonso Sáez, it is already a "commercial moment" for all types of consumers.
The singles group ("singles") has established itself as a segment with great business potential for many Spanish companies, since, according to the report, they are the ones that make the most purchases through the internet: 24% of their purchases in 2018 they made them on this channel compared to 20.5% in 2016.
In addition, the "singles" spend more (2,650 euros per year on average with a card in 2018) than households made up of two or more individuals (3,034 euros on average in the whole household) and increase their spending percentage faster than the rest of consumers, 11.6% from 2016 to 2018.