Forbes crowns Naomi Osaka as the highest paid athlete in the world
The Japanese Naomi Osaka At 22, she has become the highest-paid athlete in the world after joining $ 37.4 million in the last year.
According to a Forbes magazine report, Osaka’s revenue between tournament prizes (he has won two Grand Slam) and contracts with his sponsors exceeded by 1.4 million dollars to which he added in the last year his American rival Serena Williams.
Both tennis players broke the previous record of highest income in a single year, which was the 29.7 million dollars obtained in 2015 by their Russian colleague Maria Sharapova, retired last February.
“For those outside the tennis world, Osaka is a relatively new face with a great backstory. Combine that with being young and bicultural, two attributes that help it resonate with younger and global audiences, and the result is the emergence of a global sports marketing icon“David Carter, professor of sports business at the University of Southern California, explains to Forbes.
Within the Forbes 2020 list, Osaka is 29th out of the 100 highest paid athletes in the world, four places ahead of Williams, who has won 23 individual Grand Slam titles during his extraordinary career.
Serena Williams had been the world’s highest-paid athlete in each of the past four years, accumulating a total of more than $ 300 million in her career, while Sharapova had held that position for the previous five years.
After breaking into tennis, consecutively winning the Grand Slam of the United States in 2018 and Australia in 2019, Osaka signed a contract with Nike for which he received $ 10 million in the last year and which runs until 2025. Other sponsorship agreements include the Japanese companies Nissan and Yonex, a manufacturer of sports equipment.