Inditex's low-cost brand lands in the Arab Emirates
Lefties, the low-cost brand of the Inditex group, promotes the internationalization of the brand with its landing in United Arab Emirates. The low-cost clothing store will feature its first ‘flasghip store’ in the Dubai Mall, The Dubai Mall. A unique opportunity for the firm, as it is the largest mall in the world.
The Amancio Ortega group is committed to internationalization in an area of 1,400 square meters in which the Arabs can find all the product categories and collections of the brand. From the latest news in footwear to the most basic garments on a surface that bets on a new image concept based on the ‘E-White Concept Store ’. This concept is committed to an innovative, dynamic, diaphanous and contemporary space with the use of natural and purified materials that combine with the latest light and audiovisual technology. It will also be located in the largest shopping center in the world, which has six floors of commercial area, an amusement park, an aquarium and an ice rink, among many other business services.
An opening that involves the entry of the brand into a new market. Lefties currently has a network of 169 establishments with presence in nine countries throughout the world. Specifically in Spain, Portugal, Russia, Mexico, Qatar, Saudi Arabia, Morocco, Tunisia and Dubai.
The Amancio Ortega brand will continue betting on the new openings planned for 2020 and the internationalization to improve sustained growth in its network of stores. The brand aims to enter new markets and reinforcing those in which it previously operated, expanding its international expansion in the main cities of the countries in which it is present in which it has planned new openings this year.