The Basketball Fuenlabrada is renamed Urbas Fuenlabrada
He Basketball Fuenlabrada will be renamed Urbas Fuenlabrada after the agreement between the Madrid club and Urbas Financial Group, a Spanish company specialized in property development and land management, for the next three seasons.
«Today is an important day for us, We welcome Urbas thanking him for his decisive commitment at such a delicate moment for everyone. Your support will give us a renewed drive to be even more competitive in a tournament as demanding as the Endesa League. We started a joint effort that will strengthen both Urbas and our club, ”celebrated José Quintana, president of Baloncesto Fuenlabrada.
For his part, the president of Urbas, Juan Antonio Acedo, stressed that They have opted “for a team with the historic trajectory of Fuenlabrada”, with which they share “the values of effort, discipline and enthusiasm so necessary in these times and an ambitious project for the future to continue growing in the coming years.”
In addition, as indicated by the Fuenlabreño club, the agreement includes the firm intention of both entities of work together to extend and improve social work that has always characterized Basketball Fuenlabrada.
The signing of this alliance took place in the Fernando Martín pavilion of the Madrid team, with the presence of Antonio Martín, president of the ACB, Santos Moraga, president of the Madrid Basketball Federation and Javier Ayala, mayor of Fuenlabrada.
With this agreement, the sponsor’s brand presence will be on all squad kits and on all media and social media, as well as in the Fernando Martín pavilion, where it will be divided between static advertising and LED screens, among others.
Also, the Endesa League team will wear the new logo of the promoter, which faces the new course with the redesign of its banner. A change that is part of Urbas’s gradual strategy of business diversification, opening of new markets and brand expansion that will be implemented in the coming months and that represents a change in the image of a company with more than 75 years of history.